“The ‘Protect Our Beaches’ initiative is a commitment to reduce our plastic usage and clean up a place we call home, an action that we hope can inspire communities to protect their own local beaches and create a bigger impact.” “Beaches have been the heartbeat of Corona for nearly 100 years because of what they represent: a special place with the power to relax and refresh our perspectives,” said Ann Legan, vice president of brand marketing, Corona. Additionally, the international NGO is helping with the Corona brand’s sustainability efforts, predominantly by removing plastic across its business, including packaging, selling tools, merchandise and more, and replacing it with ocean-friendly alternatives and collaborating with eco-conscious vendors. To help support the effort, Corona has partnered with Oceanic Global, a nonprofit leader in ocean conservation, to spearhead cleanups in some of the nation’s most polluted areas, as well as host community cleanups in select cities and locations across the country. Believing there is no such thing as a “better tomorrow” without our beaches, the brand is on a mission to preserve these special places for generations to come. Pledges to clean up 100 beaches and remove 1 million pounds of plastic from beaches and its business by its centennial birthday in 2025.ĬHICAGO, J(GLOBE NEWSWIRE) - Timed with World Oceans Month, Corona beer - a brand that has long been synonymous with the beach - is committing to removing 1 million pounds of plastic from beaches and its business by the brand’s 100th birthday in 2025 through its “Protect Our Beaches” initiative with Oceanic Global. Pledges to clean up 100 beaches and remove 1 million pounds of plastic from beaches and its business by its centennial birthday in 2025.
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